BTS UI/UX Research. (Part 2)

There are several categories of user experience goals, here are some of them:

• Learnability
• Speed of Use
• Ease of Use
• Ease of Communication
• Error-free Experience
• Subjective Satisfaction

User Studies

User Studies help us as designers understand the user/consumer base, which helps us by providing feedback. This is necessary as it helps to build solid primary research. Here are some of the methods:

• User Interviews
• Contextual Inquiry and Observations
• Rapid Assesment Process
• Stakeholder Interviews
• Focus Groups (Average Users, Provide Essential Feedback)
• Online Questionnaires and Surveys
• Ethnographic Research (Cultural & Community Research)
• Literature reviews and Case studies
• Competitive Product Analysis (Understanding Other Products)

“User Experience encompasses all aspects of the end-users interaction with the company and its services and its products”-Don Norman