BTS Research UI/UX (Part 4)

Rajat Berry
2 min readNov 24, 2020

Elements of UX Design

There are five dependent layers, each level builds up on the level before it and they start with an abstract level towards a concrete one.

  1. Strategy

The reason for the product application or the site, why we create it, who are we, who we’re doing this for, why are the people willing to use it. The goal here to define the user needs and business objectives.

This can be done through strategic research purposes, where you interview users and stakeholders in addition to review the competing products or companies.

2. Scope

Defines the functional and content requirements what are the features and contained in the app or the product. The requirements should be fulfilled to be aligned with strategic goals.

3. Functional Requirements

It's the requirements about the functions or the features in the product, how the features work with each other, and how they interrelate with each other. These features are what users need to reach the objectives.

4. Context Requirements

It's the information we need in order to provide the value. Information like text, images, audio, or video. Without defining the context we have no idea about the size of time required to complete the project.

Function versus Context (example)

The feature is having a media player for songs, while the context is the audio files for the songs.

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Rajat Berry
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A student learning UI/UX design. Sharing what I've learnt during my journey of the courses.